About

As a Creative Director and Content Strategist, I bridge brand identity with compelling digital storytelling. With 19 years of experience across fashion, beauty, and retail, I have led content strategy, creative direction, and production for editorial and branded projects, including digital platforms at ELLE and brand campaigns at Shinsegae Department Store.

I focus on delivering content that strengthens engagement and brand positioning, with experience spanning global rebranding and dynamic campaign production. I thrive in environments where creativity and strategy are seamlessly integrated.